BONOTTOEDITIONS for Avery Perfume Gallery
Excelsior Milan
September 03 2014
BONOTTOEDITIONS for Avery Perfume Gallery
In December 2014 Excelsior Milano inaugurated a conceptual and visual experiment, a shopping place with a surprising, contemporary beauty.
“Research and innovation: these are the two fundamental values of Excelsior Milano”, says Maurizio Purificato, the store creative director. “We want to offer our clients a unique shopping and lifestyle experience each time they come into our shop, this is why we decided to remodel our first floor. We created a new olfactory and visual experience to reach and enhance our clients’ senses.”
Avery Perfume Gallery represents a new dimension of niche perfumery and research, created by Intertrade Group. It’s an advanced olfactory journey, set in an aesthetically rich environment.
Bonotto takes part in this project with its fabrics; gorgeous Jacquard velvet curtains of different colors and textures upholster the walls, recreating the atmosphere of a typical old-fashioned Milan building. It’s a celebration of beauty and elegance from another time. The furniture and the beautiful curtains have been designed and made specifically for the Milan store. “We’ve created a place where time stands still, a majestic and bizarre space without any rule or depersonalizing logic. A play of beauty and constant interaction with other forms of arts”, explains Cristiano Seganfreddo, business partner of Intertrade Group and Creator of the Avery Perfume Gallery along with Celso Fadelli, CEO of the group.
“Research and innovation: these are the two fundamental values of Excelsior Milano”, says Maurizio Purificato, the store creative director. “We want to offer our clients a unique shopping and lifestyle experience each time they come into our shop, this is why we decided to remodel our first floor. We created a new olfactory and visual experience to reach and enhance our clients’ senses.”
Avery Perfume Gallery represents a new dimension of niche perfumery and research, created by Intertrade Group. It’s an advanced olfactory journey, set in an aesthetically rich environment.
Bonotto takes part in this project with its fabrics; gorgeous Jacquard velvet curtains of different colors and textures upholster the walls, recreating the atmosphere of a typical old-fashioned Milan building. It’s a celebration of beauty and elegance from another time. The furniture and the beautiful curtains have been designed and made specifically for the Milan store. “We’ve created a place where time stands still, a majestic and bizarre space without any rule or depersonalizing logic. A play of beauty and constant interaction with other forms of arts”, explains Cristiano Seganfreddo, business partner of Intertrade Group and Creator of the Avery Perfume Gallery along with Celso Fadelli, CEO of the group.
